Ray Ban Wayfarer Sunglasses

Ray-Ban Wayfarer has been the choice of real cool cats since 1952. Vintage, Classic and timeless, the Wayfarer Sunglasses from Ray-ban have graced the most beautiful faces in the world.

Read on for a bit of history on the Wayfarer or you can buy Ray Ban Wayfarer Online!

Ray Ban Vintage Wayfarer Classic Ray Ban Wayfarer Style! $69.95 Retail $119.95 - SAVE $50

Ray Ban New Wayfarer II Streamlined Wayfarer Style! $69.95 Retail $109.95 - SAVE $40

Ray Ban Wayfarer Sunglasses - breaking the rules.

The roots of the Stylish and elegantly designed Vintage Ray-Ban Wayfarer Sunglasses began way back in 1952.

Ever since Ray Ban Wayfarer Sunglasses hit the market in 1952 they have been a popular choice of eyewear fashion for everybody from famous movie stars to the average Joe. They can be matched up with any outfit or suit, and Ray Ban Wayfarer Sunglasses are sure to make a great addition to your wardrobe, as well.

Wayfarers were designed in 1952 by Mr Raymond Stegeman, an employee of the parent company, Bausch and Lomb. At the time of their release they were designed for Aviators and were considered quite a radical design deviation from the cultural fads of the late 40's and early 50's.

The Ray-Ban Wayfarer design also took advantage of an emerging technology at that time - plastics. Most sunglasses and other glasses of that time period were of the thin metal frame type. Not only was Mr Stegemans' physical design rather radical for the time, so was his use of a plastic frame which was of course marketed to Aviators as more durable and lightweight.

Ray Ban Wayfarer - a marketing misfire?

Although the Ray-Ban Wafarer sunglasses were originally marketed to men, they rapidly gained acceptance and popularity with women when such stars as Kim Novak, Marilyn Monroe and Audrey Hepburn began wearing them in the popular movies of the time. It did not help the image either when Hollywood starlets began cavorting around in them after Audrey Hepburn wore them on-screen.

Ray Ban Wayfarer Sunglasses - A cultural icon on the decline.

Compared to the phenominal sales of the Wayfarer in the 50's and 60's sales took a nosedive in the 70's. There were many factors attributed to this not the least the social upheavals of the late 60's and 70's.

Ray Ban Wayfarer - A cultural icon comes back.

I the early 1980's Ray-Ban Wayfarers staged a comeback into the pop culture. Quite a bit of this can be attributed to Tom Cruise wearing them in his blockbuster 'Risky Business' and an increased effort of Ray-Ban to revive itt popular brand.

The Wayfarers began to take Hollywood by storm again when such mega stars as Jack Nicholson began sporting them about town. The Wayfarer look was not limited to tinsel town, many musicians, including hip rocksters U2 began wearing the Ray Ban Wayfarer Sunglasses in both videos and live performances.

In addition to the many celebrity wearers Ray Ban Wayfarer Sunglasses have been a popular choice of eyewear amongst many different types of people for decades now - even to the point that the Ray-Ban fashion is a celebrated tradition in some families. Why not start a tradition of your own by picking up a fashionable pair of Ray Ban Wayfarer Sunglasses today, and find out for yourself just exactly what people have been buzzing about for all of these years.

Ray Ban Wayfarer Sunglasses - A short lived success.

The success of the Wayfarer in the 80's was soon to come in the end as the 90's ushered in new 'wraparound' frames that tended to match the feel of the 90's 'techno-culture'. Although Ray Ban Wayfarers had a loyal follwing throughout this period main stream culture had a taste for the 'modern' look and had no desire for what they considered a look that was a throwback to the 50's.

During the late 90's Ray Ban made an effort to address the styling issues but quite frankly got it all wrong. Not only the the New Ray Ban Wayfarer II not attract a new audience but the redesign seemed to turn away many loyal fans that had stuck with the brand through the years.

Ray Ban Wayfarer Sunglasses - today.

Luckily, loyal Wayfarer fans stuck to their guns and held their ground. Around 2005 many of the stars began getting public exposure again and the Wayfarer demand went up. Ray Ban began taking notice of the huge amount of money being paid on online auctions such as ebay for the vintage Ray Ban Wayfarers. Responding to market demands the Vintage Wayfarers went back into production and are selling strong to this day.

And Ray Ban Wayfarer Sunglasses are showing no signs of slowing popularity by any means – in fact, it is just the opposite. As more and more people discover the quality and the sleek look of Ray Ban Wayfarer Sunglasses, they have started recommending the sunglasses to friends, family members and even in some cases, perfect strangers. It is this kind of word-of-mouth advertising, coupled with the remarkable fashion sense and high quality eyewear that Ray-Ban has to offer in all of their products, not only the Ray Ban Wayfarer sunglasses.

Other Ray-Ban Wayfarer Sunglass Styles!

Current Wayfarer styles include the original Vintage Ray-Ban Wayfarer Sunglasses also known as the RB2140 Ray Ban Wayfarer, the New Ray Ban Wayfarer II also known as the RB2132 Ray Ban Wayfarer and the Ray Ban Folding Wayfarer Sunglasses also known as the RB4105 Ray Ban Folding Wayfarer Sunglasses with all styles coming in a variety of colors including the original Tortoise Shell, the classic Black and the newer Red and White Wayfarers.

If you love the Vintage Ray Ban Wayfarers the way millions of others do you can .....

Ray-Ban Wayfarer Sunglasses have been the choice of real cool cats since 1952. Vintage, Classic and timeless, the Wayfarer Sunglasses from Ray-Ban have graced the most beautiful faces in the world.

Buy Ray Ban Wayfarer Sunglasses Online!